About us

100B started in the fall of 2021 with the idea that our beloved black jeans were fading to grey about the same pace as the environment seemed to change. Even tough we had experienced the fade of seems, back pockets and the annoying lines of wallets and smartphones for years. It was time to do something about it -

Some say, that Elvis Presley himself wore the first pair of black jeans in 1956.

Today, it is worn by rockers, businesspeople, fast fashion consumers, bloggers, youtubers and DJ’s. Pretty much everyone that is going to hell according to some old books.

And then there is the rest of us normal people that just want to look good.